Kroger Campus Blitz


Back to School is a must win initiative with The Kroger Co. In 2013, Market Share Sports was asked to create a program that would connect Kroger with college students across the country. The goal was to intentionally engage with the next generation of shoppers who are making independent brand choices for the first time. Through the help of vendor partners, local Kroger associates and student brand ambassadors we reinforce the “Great Food. Low Prices.” message and initiate new relationships for Kroger divisions.

Over the past four years we have:

  • Conducted 65 campus events on 32 campuses across
  • 16 Kroger divisions
  • Engaged 500,000+ students
  • Distributed 2.3 million+ samples in 175,000 sample bags

In 2017, Market Share Sports will conduct its 5th Campus Blitz! Event Highlights include:

  • 20 campuses
  • 60,000 sample bags
  • 840,000 total samples
  • Engage with over 100,000 students