Market Share Sports worked with Kellogg on a program for the Pringles brand. MSS recruited the marching bands from Morehouse College and Clark Atlanta University in Atlanta, GA to participate in the Battle of the Cans.

Band members created drums out of Pringles cans and created competing drumline routines. Routines were posted on social media where students and fans voted for the winning program. The competition between Morehouse and CAU served as the base of a larger competition with high school bands and individual drummers in Kroger markets.