Based in Beaverton, OR, Reser’s Fine Foods is a leading manufacturer of prepared foods. Among other products, they sell deli salads and hot side dishes under the Reser’s and Main St. Bistro brand names in grocery and mass retail channels nationally.
In 2013, Reser’s began a partnership with Joe Gibbs Racing and engaged Market Share Sports to manage the relationship with the team and activate the sponsorship. As the managing agency, Market Share Sports provides sponsorship consultation, experiential marketing and retail activation services to Reser’s.
Reser’s currently sponsors Erik Jones and the #20 Xfinity Series race team for eight races. However, we activate with retailers throughout the racing season through a combination of in-store retail promotions, at-track hospitality, show car appearances, trade show support and consumer promotions.